Microsoft adCenter advertising on TV

Posted: February 17, 2007

Last year Microsoft did quite a bit of TV advertising for their search products. These TV commercials didn’t seem to dent their online query share.

Ask.com has also gone down the same route, and didn’t see a large query share change.

I just saw a commercial for Microsoft adCenter on Sci-Fi. Interesting demographic, those who are watching random movies on the Sci-Fi channel at 10am (I only turned it on as I wanted background during breakfast. I have no idea what the movie is about, but had to look up when I heard adCenter).

Like many commercials these days, they are using a different link to their product, presumably to track sign-ups via their TV efforts: goadcenter.com which redirects to goadcenter.com/TV.

Microsoft believes in their adCenter product. It’s biggest downfall is the query share. It will be interesting to see how this affects their total advertising base.

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