IP Blocking Coming to AdWords

Blocking specific IP addresses has been a common request for advertisers. It’s mostly requested by companies who know their competitors IP addresses and wish to block those competitors from ever seeing those ads.

For more sophisticated advertisers, it can be used to block IP addresses that send a lot of traffic but don’t convert.

This isn’t as useful as Yahoo’s continent blocking option, where one can decide not to show ads on particular continents, however, it’s a step in the right direction.

We are also going to be releasing the ability to prevent ads from showing to specified IP addresses (see #4) in the next month.

Source: Shumans.com. It’s also a good read on where Google stands on the Click Quality Council requests.

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3 Comments

Pingback by Vinny Lingham’s Blog » Blog Archive » links for 2007-05-01

2007-05-01 12:20:18

[…] IP Blocking Coming to AdWords » eWhisper.net Nice! Finally ! I asked Overture for this feature back in 2002, still waiting… digg_url=’http://www.vinnylingham.com/2007/05/links-for-2007-05-01.html’; digg_skin = ‘compact’; digg_bgcolor = ‘#FFFFFF’; digg_title = ‘links+for+2007-05-01′; digg_bodytext = ”; digg_topic = ”; Powered by Gregarious (21) […]

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Pingback by PPC Hero: Heroic Feats of Pay Per Click Management : PPC Weekly Roundup - 5/1/2007

2007-05-01 14:48:23

[…] AdWords team announced that the ability to block specific IP addresses will be released in the next […]

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Pingback by Sophisticated Click Fraud « Capitalist Pig

2007-05-14 06:54:47

[…] Sophisticated Click Fraud Posted May 14, 2007 I noticed a strange lead this morning - a lead with obviously phony information. This is nothing new really. As a lead generator, I see a lot of leads that come through with fake contact information. Usually, they come from competitors that are checking my form out. It’s annoying as hell, but it’s part of the business I guess. I do save all the IP addresses from phony apps, just in case Adwords comes out with IP Blocking. […]

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