Google Earth now showing Local Business Ads
Posted: February 2, 2007
Google AdWords Local Business Ads have been a great source of inventory for those wishing to reach a local audience. They are primary shown on maps.google.com (formerly local.google.com).
Recently, Google has begun to show those ads on Google Earth 4.0Â (recently released).
Here’s a screenshot of maps.google.com for “Utica, NY hotel”. Note the custom Best Western Icon in the map itself.
As one can see, there’s a custom Best Western Icon in both the ad and on the map. This feature has also been added to Google Earth. Here’s a screenshot of Google Earth for the same query.
Â
The biggest problem facing local companies is good inventory. It was common a year and a half ago for many properties to give preference to national companies (highest bidders) on local properties. Over time, the engines are starting to give some preference to local based companies on local properties.
The Google Earth expansion of additional inventory for local businesses is welcome. We all knew that Google was going to add advertising to Earth eventually. At least when the advertising has arrived, its relevant to the search result.
- Local Business Ads to be syndicated to Maps API Sites
- Google Launches New Ad Format to Empower Local Businesses
- Google Local Business Ads Coming to G Map Mashups
- Two Words about the Google Local Business Referral - Content & Awareness
- Local Search receives Google Tab
Comments
4 Responses to “Google Earth now showing Local Business Ads”
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Los Angeles Seminar Monday, November 3rd
Seattle Seminar Wednesday, November 5th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
Google Local Ads In Google Earth…
Brad Geddes has spotted Google Local ads within Google Earth. We know Google has tested local ads within Google Maps in the past, more than just once. But I have never seen reports of Google Local ads within Google Earth, Google’s desktop based mappin…
[...] планеты
Узнал Ñ Ð¾Ð± Ñтом из блога БрÑда ГиддиÑа (Brad Geddes) Скромно так и Ñо вкуÑом. КÑтати. О ÑкромноÑти Google [...]
[...] It’s great to see Brad Geddes blogging more often, especially when he discovers a new outlet for that Local Business Ad that you created in the AdWords system. It’s not just showing on Google Maps; Brad found the same ads showing in Google Earth. [...]
[...] May, Google was testing its AdWords inside Google Earth and this week bloggers report more sightings. I replicated their experiment: ran a search for “Car Rental” in Boston, [...]