We’ve just added two new cities to our AdWords Seminars for Success tour, Detroit and Minneapolis.

So far, the seminars have been a great success. Both Denver and Seattle are completely sold out. However, in addition to the sellouts, the feedback from attendees has been wonderful.

I’m finally getting a chance to talk in depth about split testing, profit by impression, lifetime visitor values, and quality score to audiences who are hungry for this knowledge.

The seminars are broken into two sections, intermediate and advanced. Here is the current outline for the agenda:

Intermediate Session (8am-noon):

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

The afternoon session (1pm-5pm) includes:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

I hope to see you there, it’s a very enjoyable, knowledgeable (and long) day.

• AdWords Seminars added in Los Angeles and San Francisco
• Google AdWords Seminars in Seattle & Denver
• Google launches webinars and seminars for Google Apps
• New AdWords Seminars: Charlotte and Washington DC
• AdWords Seminars Coming to St. Louis