I was poking around some of the new Google FAQs, and found a set of guides published in 2003 by Google.

One of the guides I had seen before, The Maximum Effect, which was excellent for it’s time.

The information in them is worth perusing, however, they are 2 years old.

• Managing your AdWords Account [pdf] updated Sept-03
• Keywords, Queries and Leads glossary of search terminology [pdf] updated June-03
• Conversion Tracking Guide [pdf] updated Oct-03
• The Maximum Effect [pdf] updated Dec-03

Google Library Page

It looks like Google put together several in a short time span (updates September, October, December of 03) and then just stopped.

For those who like to read PPC PDFs, it is worth noting that Yahoo has re-released their workbook (PDF File) with the new Yahoo Search Marketing Brand.

The original Overture workbook was one of the best ones ever created by a PPC engine. The new one is fairly similar, however, it’s been updated with some newer information, and is definitely worth the read.

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