Comments on: Google AdWords Case Study - Improving Landing Page Quality http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/ Brad Geddes's Thoughts on Advertising, PPC, and the Web Fri, 16 May 2008 03:41:41 +0000 http://wordpress.org/?v=2.1 By: AdWords Quality Score Scale » eWhisper.net http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2180 AdWords Quality Score Scale » eWhisper.net Sat, 29 Jul 2006 15:51:56 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2180 [...] eWhisper.net Brad Geddes’s Thoughts on Advertising, PPC, and the Web « Google Adds Click Fraud Reporting to AdWords Google AdWords Case Study - Improving Landing Page Quality » [...] […] eWhisper.net Brad Geddes’s Thoughts on Advertising, PPC, and the Web « Google Adds Click Fraud Reporting to AdWords Google AdWords Case Study - Improving Landing Page Quality » […]

]]> By: PayPerClickIQ http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2194 PayPerClickIQ Sun, 30 Jul 2006 22:13:27 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2194 <strong>July 30th PPC News...</strong> Brad Geddes from eWhisper.net has a great set of tips to improve the quality of your landing page.  If your landing page was hit with a recent increase in minimum bid, try following Brad's advice, his tips seem great!Read the...... July 30th PPC News…

Brad Geddes from eWhisper.net has a great set of tips to improve the quality of your landing page.  If your landing page was hit with a recent increase in minimum bid, try following Brad’s advice, his tips seem great!Read the……

]]> By: Dan http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2209 Dan Mon, 31 Jul 2006 18:02:40 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2209 Nice Article - I particularly liked deleting the ad to get a new landing page update from Google. I wonder if after you have killed the old ad, created a new ad to get a new quality score assigned, you could recreate the old ad and inherit the history for the keyword / ad combination again. Nice Article - I particularly liked deleting the ad to get a new landing page update from Google. I wonder if after you have killed the old ad, created a new ad to get a new quality score assigned, you could recreate the old ad and inherit the history for the keyword / ad combination again.

]]> By: nick http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2249 nick Thu, 03 Aug 2006 14:21:04 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2249 Great report.. I wish I coudl have the talent and the guts to do it my self.. But I will use this report to build my next site.. Thanks so much:-))) Great report.. I wish I coudl have the talent and the guts to do it my self..

But I will use this report to build my next site..
Thanks so much:-)))

]]> By: erica http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2257 erica Fri, 04 Aug 2006 23:01:54 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2257 Awesome article. One question, what does MCC stand for? I've never heard that acronym. Awesome article. One question, what does MCC stand for? I’ve never heard that acronym.

]]> By: erica http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2258 erica Fri, 04 Aug 2006 23:03:08 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2258 Ok scratch that. I figured it out. ;) Ok scratch that. I figured it out. ;)

]]> By: Geoff http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2419 Geoff Mon, 14 Aug 2006 00:11:30 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2419 Excellent article! One point I should make though. There seems to be some confusion about the meaning of "Sitemap". When Google says "Submit a Sitemap", they aren't referring to a sitemap page on your web site. They're referring to an XML file that lists the pages on your site, and is used by Google as a shortcut method of re-indexing your site. It's effectiveness is still open to question, since Google Sitemaps is still in beta. So you don't need to add a sitemap page to your site with navigation links to it. Just join up for Google Sitemaps and submit a compliant sitemap XML file. Excellent article!
One point I should make though. There seems to be some confusion about the meaning of “Sitemap”. When Google says “Submit a Sitemap”, they aren’t referring to a sitemap page on your web site. They’re referring to an XML file that lists the pages on your site, and is used by Google as a shortcut method of re-indexing your site. It’s effectiveness is still open to question, since Google Sitemaps is still in beta.
So you don’t need to add a sitemap page to your site with navigation links to it. Just join up for Google Sitemaps and submit a compliant sitemap XML file.

]]> By: Geoff http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2420 Geoff Mon, 14 Aug 2006 00:19:33 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2420 Having made the above comment, I didn't want to suggest that a sitemap within the web site is of little value. Google encourages its inclusion. I just want to clarify Google's meaning of "Submit a sitemap". Let's hope I haven't caused even more confusion :-) Having made the above comment, I didn’t want to suggest that a sitemap within the web site is of little value. Google encourages its inclusion.
I just want to clarify Google’s meaning of “Submit a sitemap”. Let’s hope I haven’t caused even more confusion :-)

]]> By: Brad Geddes aka eWhisper http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2425 Brad Geddes aka eWhisper Mon, 14 Aug 2006 12:31:07 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2425 Just to clarify. For this study, we created an onpage site map. There is a Google program that is also called site maps (now renamed to Webmaster Console) which can be found here: www.google.com/webmasters/sitemaps The Google sitemaps is an XML feed which informs Google about your website. Just to clarify. For this study, we created an onpage site map.

There is a Google program that is also called site maps (now renamed to Webmaster Console) which can be found here:
www.google.com/webmasters/sitemaps

The Google sitemaps is an XML feed which informs Google about your website.

]]> By: Ron http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2556 Ron Mon, 21 Aug 2006 05:06:26 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2556 Do you think putting the Adwords keywords into the meta tags will have any effect? I was wondering if it will help, but concerned that my competitors can easily come along and find them all there in one big list! Did you already use them or not? Do you think putting the Adwords keywords into the meta tags will have any effect? I was wondering if it will help, but concerned that my competitors can easily come along and find them all there in one big list! Did you already use them or not?

]]> By: Ash Nallawalla http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2643 Ash Nallawalla Sat, 26 Aug 2006 13:08:33 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-2643 Jesus - Brad's been writing this blog for 5 years and I have only just found it! (G'day Brad) Brilliant article - exactly what I have found as well. Jesus - Brad’s been writing this blog for 5 years and I have only just found it! (G’day Brad)

Brilliant article - exactly what I have found as well.

]]> By: Stephan Miller » Improving Adwords Landing Page Quality http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-3339 Stephan Miller » Improving Adwords Landing Page Quality Thu, 19 Oct 2006 03:01:36 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-3339 [...] Google AdWords Case Study - Improving Landing Page Quality » eWhisper.net [...] […] Google AdWords Case Study - Improving Landing Page Quality » eWhisper.net […]

]]> By: A Week of AdWords Quality Score Posts » eWhisper.net http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-10860 A Week of AdWords Quality Score Posts » eWhisper.net Mon, 02 Apr 2007 15:12:27 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-10860 [...] you have suggestions for finishing off the series, please let me know. I’m open to looking at case studies, talking about where to start with minimum bid reporting, or walking back to one of my favorite [...] […] you have suggestions for finishing off the series, please let me know. I’m open to looking at case studies, talking about where to start with minimum bid reporting, or walking back to one of my favorite […]

]]> By: Adwords Prices Gone Mad For Me - Page 2 - WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-10863 Adwords Prices Gone Mad For Me - Page 2 - WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum Tue, 03 Apr 2007 03:09:32 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-10863 [...] changes that fixed the account, and the resulting impact on conversion rates." Here he is, my brad geddes __________________ [...] […] changes that fixed the account, and the resulting impact on conversion rates." Here he is, my brad geddes __________________ […]

]]> By: What determines the Minimum Bid for AdWords? » eWhisper.net http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-11008 What determines the Minimum Bid for AdWords? » eWhisper.net Mon, 16 Apr 2007 14:57:07 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-11008 [...] Landing page quality case study Powered by Gregarious (42) Share This Possibly Related Posts: A Week of AdWords Quality Score PostsAdWords Quality Score RangesWhat determines the ‘Account Quality Score’ for AdWords?What determines the ‘Ad Group Quality Score’ for AdWords?Pay Per Click Bidding - Minimum Cap [...] […] Landing page quality case study Powered by Gregarious (42) Share This Possibly Related Posts: A Week of AdWords Quality Score PostsAdWords Quality Score RangesWhat determines the ‘Account Quality Score’ for AdWords?What determines the ‘Ad Group Quality Score’ for AdWords?Pay Per Click Bidding - Minimum Cap […]

]]> By: How to Lower Your AdWords Minimum Bid » eWhisper.net http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-11037 How to Lower Your AdWords Minimum Bid » eWhisper.net Mon, 16 Apr 2007 20:51:00 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-11037 [...] Related: Landing page case study. [...] […] Related: Landing page case study. […]

]]> By: Post-Launch PPC Process and Optimizations » Shimon Sandler - SEO Consultant http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-120546 Post-Launch PPC Process and Optimizations » Shimon Sandler - SEO Consultant Wed, 07 May 2008 15:33:56 +0000 http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/#comment-120546 [...] PPC agenda: 1) Improving landing page quality. 2) Brainstorm session to discover new keywords.( 25% of all searches on Google have never been [...] […] PPC agenda: 1) Improving landing page quality. 2) Brainstorm session to discover new keywords.( 25% of all searches on Google have never been […]

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