Not a full article by me this time - ClickZ did some good work on this one.
Gmail is the next ‘big thing’ on the internet right now. It was launched very creatively, and it’s viral marketing has been brilliant. (Post on WW about GMail - Smart or Lucky?).
Optimizing HTML newsletters for GMail might be a bit different than other places because of its use of CSS. This ClickZ article has some very good advice on the aspects of GMail and how to make sure your messages are properly displayed.
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