http://www.bgtheory.com/blog/conversion-analysis-needed-among-top-destinations-such-as-bestbuy/ Providing Internet marketing training, consulting, and education for your business Fri, 22 Aug 2008 05:17:08 +0000 http://wordpress.org/?v=2.6 http://www.bgtheory.com/blog/conversion-analysis-needed-among-top-destinations-such-as-bestbuy/#comment-1930 Google’s Responses to Click Fraud » eWhisper.net Fri, 07 Jul 2006 01:51:49 +0000 http://www.visibilitygenie.com/?p=556#comment-1930 [...] If I went toBest Buy and bought a new plasma TV, and then Best Buy overcharged my credit card for that TV; I would not expect Best Buy credits, I would expect a refund on my credit card for those dollars. While this might make sense for Google as it keeps the dollars in-house, it definitely is not in the advertiser’s best interests. [...] [...] If I went toBest Buy and bought a new plasma TV, and then Best Buy overcharged my credit card for that TV; I would not expect Best Buy credits, I would expect a refund on my credit card for those dollars. While this might make sense for Google as it keeps the dollars in-house, it definitely is not in the advertiser’s best interests. [...]

]]>