Boston Pubcon Presentation Now Online

Posted: April 22, 2006

Boston Pubcon 06 was it’s usual interesting and entertaining time.

The best conversation often happens late at night in the bars, and this time didn’t disappoint.

Jake insisted he doesn’t have a blog, he has a whiteboard (although, he couldn’t explain the difference between his whiteboard and a blog).

Rae was enjoying her blog being blogrolled by the new YPNblog. She also did a nice on-the-spot interview (inquisition?) of Jeremy Zawodny.

Todd was enjoying the single life as we all wish him well in his new endeavors.

Shri, Ted, (several people who’s names I can’t currently recall), had interesting viewpoints on the current data quality (or lack of) that Google is using.

The organized party scene was very light, however, Brandy managed to organize a very enjoyable party for YPN.

MSN adCenter organized a wonderful small party at Fenway. Unfortunately, I flew out the day before so I had to miss it. Although, I’ve pretty much promised all the MSNers that I’ll be spending a few extra days in Vegas or San Jose so I can finally catch up with everyone again. I’m very much enjoying MSN, their PPC program, and the excellent support they give.

I also had a chance to catch up with some of my favorite Googlers. (I’d link to Jame’s blog, but not sure if he has one…) in the exhibition hall.

I heard one of the exhibitors was sending out bluetooth spam the entire time, glad I’ve never adopted the unsecure network yet.

Of course, there was also a conference happening as well. Malcolm Gladwell preformed the keynote (which I missed, although, I did catch him at the Zeitgeist Conference last October.

Justin received his usual compliments for his passionate presentation about local marketing.

As for me, I was involved in two sessions. The first was an Introduction to Pay Per Click with Christine Churchhill. Jessie failed to show, so I did some double duty as both moderator and presenter.

While focusing on a high level aspect of PPC, I did go into detail about the search process; especially expectations as it relates to each step of the process (as can be seen on slide 9, the search to conversion process). I received enough requests for presentations and additional information that I plan to add a video to this blog that discusses the search process from the advertiser and searcher perspective.

The second session was a PPC and Landing Page Clinic with Christine and Dixon Jones (i.e. Receptional on the boards). The session went smoothly, and I received as many inquiries for cards and additional information that I’d ever received from a clinic before. I found that interesting as the conference was one of the smaller search conferences I’d seen in a while, yet those who were there really wanted to learn and get more complex with their marketing needs.

Now for the real information. Here’s the set of links I promised to add to the web:

Here’s the archive power point for Intro to Pay Per Click.

Where to Sign Up for PPC:
AdWords: https://adwords.google.com/select/starter/signup/Fork
MSN: https://adcenter.msn.com/
Yahoo: http://searchmarketing.yahoo.com/srch/choose.php

Signup with Additional Assistance :
AdWords - https://adwords.google.com/select/jumpstartwelcome
Yahoo - http://searchmarketing.yahoo.com/srch/choose.php

Keyword Tools:
Yahoo Bid Tool: http://uv.bidtool.overture.com/d/search/tools/bidtool/index.jhtml
Yahoo Inventory Tool: http://inventory.overture.com/d/searchinventory/suggestion/
AdWords Keyword Tool: https://adwords.google.ca/select/KeywordToolExternal

Additional Help:
AdWords Learning Center: http://www.google.com/adwords/learningcenter/
Yahoo Tutorials: http://searchmarketing.yahoo.com/rc/srch/tutr.php
Yahoo eBook: http://searchmarketing.yahoo.com/rc/srch/eworkbook.pdf
MSN Help Files: http://advertising.msn.com/msn-adcenter/learning-center/faqs
WebmasterWorld: http://www.webmasterworld.com

Related Information:

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Written by Brad Geddes aka eWhisper · Filed Under Blog, eWhisper's Notebook

Comments

5 Responses to “Boston Pubcon Presentation Now Online”

Terry on April 23rd, 2006 9:42 am

Hey Brad,

I caught your intro to PPC in Boston - awesome.

Are you going to video the search and advertiser expectations part of your speech? If so, please put it here on the blog, that was really interesting - hadn’t seen anyone put it so eloquently before.

Thx again,
T
David on April 23rd, 2006 11:03 pm

ewhisper

The presentation was really good. Although, we missed you at Fenway.

Going to be at the parties next conference?
Kim on April 24th, 2006 7:04 am

Brad,

As usual, excellent presentation. I’d never thought of the user expectations in the manner you put it. Much food for thought - Thanks!
Jeremy on April 24th, 2006 8:01 am

Sorry I missed the PPC session. I did view the ad landing page clinic. I’m trying to implement some of the form collection ideas from your session. Suggestions on the GEO data to populate forms w/o having to ask the user the same basic question 3-4 times?
Richard R on April 24th, 2006 9:22 am

Sorry I missed your pubcon speech. I really enjoyed the local search one in SES. Are you going to be speaking at SES San Jose this year?