AOL adds Local Search Feature

March 1, 2005

AOL has jumped on the local search bandwagon with it’s own introduction of a local search page.

A few tests show some very sketchy results as it seems very easy to spam AOL with a variety of techniques.

The worst feature is how AOL forces you to add a location. On 4 of my 5 browsers, I wasn’t able to access the location setting tab. On several of my computers, the firewall security features had to be disabled before I could add my location. This wasn’t a great user experience.

However, even if the features are lacking, it does show the power of local search that AOL had to launch something to try to compete with Yahoo and Google’s dominance in this area.

Related Links:
AOL Search Page
AOL Local Search Page

Related Information:
« Computer Marketing
Overture re-branded as Yahoo Search Marketing »

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