AdWords shows more content network visibility

April 14, 2007

You can now see which websites have sent you traffic from Google’s content network.

This has been one of my top requests for a couple years now. The program is still in beta, but hopefully it will come out of beta into the mainstream soon. Hopefully, this visibility will also be available on the search network in the near future.

Google is testing a new report type called the Placement Performance report so advertisers can view performance metrics for ads that may be running on URLs or domains within our content network.

Google has always provided full online statistical, conversion, and financial reporting for the Google AdWords program. Now with the Placement Performance report, you can gain greater transparency about your campaigns’ performance on the content network for the first time. This report is intended as a tool for you to make informed decisions on improving your campaign’s return on investment.