When:
Toronto -Thursday, June 28th, 2007

Hilton Toronto
145 Richmond Street West
Toronto, Canada M5H 2L2
Phone 416.869.3456
Driving Directions

Times:
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page

• AdWords Seminars added in Los Angeles and San Francisco
• Google AdWords Seminars in Seattle & Denver
• Google launches webinars and seminars for Google Apps
• New AdWords Seminars: Charlotte and Washington DC
• Google AdWords Seminars Coming to Detroit & Minneapolis