When:
Boston, MA- Tuesday June 26th, 2007
Where:
Omni Parker House
60 School Street
Boston, Massachusetts 02108
Phone 617.227.8600
Driving Directions
Times:
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM
Breakfast and Refreshments Served
Agenda:
Morning:
- The Search Process
- Best Practices
- Keywords
- Generating Keywords
- Creating Keyword Lists
- Match Type
- Negative Keywords
- AdWords Keyword Tool
- Effective Search Ads
- Landing Pages
- Optimizing AdWords Accounts
- Optimizing For Traffic
- Optimizing For Conversions
- Optimizing For Quality Score
- Optimizing For the Content Network
- Conversion Tracking
- AdWords Tools
- Traffic Estimator
- Copy/Move Keywords/Ad Text
- Advanced Search and Editing
- Ad Diagnostic Tool
- Disapproved Ads Tool
- Change History
- Reporting Options
Afternoon:
- Advanced Ad Types
- Local Business Ads
- Image Ads
- Video Ads
- Mobile Ads
- IP Targeting & Geo Keywords
- Local Targeting Options
- Advanced Ad Display
- Ad Scheduling
- Position Preference
- Ad Serving
- Budget Settings
- Ad Delivery
- Bidding Options
- Calculate Your Maximum Bid
- AdWords Editor
- Google Analytics
- Split Testing
- Invalid Clicks
- My Client Center
- AdWords API
- Resources
Hope to see you there.
Information on Google’s website
Registration Page
Possibly Related Posts:
- AdWords Seminars added in Los Angeles and San Francisco
- Google AdWords Seminars in Seattle & Denver
- Google launches webinars and seminars for Google Apps
- New AdWords Seminars: Charlotte and Washington DC
- Google AdWords Seminars Coming to Detroit & Minneapolis
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Additional Resources
Hey Brad, how about a nice lobstah dinnah after the seminah. I know a great place down there by the watah. Also a nice place on Tremant street.
if you couldn’t tell I’m from Boston.
I’m in!
I hope to make it to the seminar. I definitely need more experience with PPC and am very interested in the afternoon agenda.
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