I’ve seen a lot of posts and papers about the new Google AdWords quality score. Most are using a score of 1-10 or 1-100. As an FYI, the quality score is a ranking of 1-5 for their numerical purposes (as told to me by someone really in the know from Google).
So, while trying to reverse engineer the quality score, the numerical range is 1-5. Try updating your formulas with this range and you might see some improvements in the reverse engineering.
I’m working on a quick case study of a site that went from min CPCs of $0.08 to $10.00. After many changes, it returned to normal.
Hopefully, this will be finished soon to share some basic information.
[added]Google case study now available[/added]
Possibly Related Posts:
- Microsoft adCenter and Superpages to use Quality Score
- What determines the ‘Keyword Quality Score’ for AdWords?
- Speaking at SES on Ads in a Quality Score World
- How to find your AdWords Quality Score
- AdWords Quality Score Presentation - Pubcon 2006 - Brad Geddes
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