AdWords Quality Score Ranges

Posted: April 10, 2007

I’ve received a lot of feedback for extending Quality Score Week into a s second week. So here goes, let’s examine the quality score and minimum bid ranges.

Google now displays three quality scores within your AdWords account: Great, OK, Poor. Listed below is the minimum bid range for those displayed quality scores as well as the incremental prices for minimum bid ranges.

Below is the breakdown of those ranges.

Quality Score	Minimum Bid Range
Great	$0.01-$0.05
OK	$0.06-$0.30
Poor	$0.40 and up

I looked through several million keywords, and did not see minimum bids between 0.30 and 0.40 in either US dollars or Euros). It appears that there is a range of how minimum bids increase.

Minimum bid range

Incremental price

$0.01 - $0.10

by $0.01

$0.10 - $0.20

by $0.05

$0.30-$1.00

by $0.10

$1.00 +

by $1.00It seems the vast majority of
bids in this range are:

$1.00
$5.00
$10.00

I plan on putting an article together that details the proper steps to take depending on your minimum bid range.

If you have your own thoughts or insights, please let me know.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords, PPC Info

Comments

One Response to “AdWords Quality Score Ranges”

George on April 11th, 2007 4:56 am

Brad,

I have read a ton of ebooks on ppc adwords. The information in your Blog is excellent, up to the point.

Thanks