Pubcon Vegas 2006 was a great success. Thank you to everyone who attended, and for all the great comments I’ve heard about both speaking and moderating.
Below is the AdWords Quality Score Presentation. The basic premise is that there is not a single magical quality score formula that is used throughout your entire AdWords account. It is really different formulas (or parts of the formula) depending on what is being calculated (i.e. Landing page quality score is used for ‘Minimum Bids’ but is not used for ‘Ad Rank for Search Quality Score’).
I plan on writing a series of articles to go though the different types of quality score and how they are created.
Enjoy.
Possibly Related Posts:
- How to find your AdWords Quality Score
- Conference Presentations
- Conference Power Points Now Online
- Low Quality Keywords CAN Lower Other Keyword’s Quality Scores
- Pubcon - Las Vegas 05 - Bridging the Gap: Search Query to Conversion - Brad Geddes
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[…] Here is his blog he referred people to download his presentation. […]
[…] Und für alle, die PPC machen, hier wie versprochen der Link zu Brad´s Präsentation über den Google Adwords Quality Score - sehr lesenswert! […]
Thanks for the presentation
[…] Is Google’s “Quality Score” a concern these days? You might want to check out the AdWords Quality Score presentation from Brad Geddes, as delivered last month at the PubCon conference. […]
[…] Quality score presentation by Brad […]
[…] learn more about how quality score is calculated, please refer to my quality score presentation. Share and Enjoy: These icons link to social bookmarking sites where readers can share and […]
[…] Quality score presentation (everything is correct except for ‘account quality score’ - this will be updated soon) […]