Advertising as Information
Posted: October 28, 2005
This is a great quote:
Once advertising becomes pertinent enough and unobtrusive enough it becomes information. I want to buy stuff, I need to buy stuff, I want useful information about stuff - I just don’t like being shouted at.
In the past few weeks, I’ve heard more and more discussion about advertising as a form of content, and that if advertising is part of a useful experience, then it’s not really advertising, it’s user engagement and information dissemination.
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