This 80 page eBook details the new Keyword Research tool launched by Google AdWords.

The eBook walks users through several important steps of PPC Marketing:

• Overview of PPC Marketing
• Overview of Google AdWords
• Keyword Research Information
• Google AdWords Keyword Matching Information
• Negative Keywords
• New Google AdWords Keyword Tool
• Advanced Tool Uses
• Marketing Glossary

If you use AdWords or are involved in keyword research, this book will help guide you into a full understanding of using the advanced keyword research features of this tool.

Table of Contents

1. Pay Per Click Overview - 4 -
1.1. What is PPC Marketing? - 4 -
1.2. How Pay Per Click Works . - 5 -
1.3. Advantages of PPC Marketing. - 5 -
1.3.1. Increased Visibility - 5 -
1.3.2. Increased Branding - 6 -
1.3.3. Increased Visitor Confidence. - 6 -
1.3.4. New Website Visibility - 6 -
1.3.5. Lifetime Visitors - 6 -
1.4. Internet Visibility through PPC . - 7 -
1.5. PPC FAQ . - 9 -
1.5.1. Can I get search engine traffic without paying per click? - 9 -
1.5.2. Why should I pay for traffic? . - 9 -
1.5.3. Can a business really make money paying for traffic? - 10 -
1.5.4. How does pay per click advertising help me brand my product? - 11 -

2. Google AdWords Overview. - 13 -
2.1. What is Google AdWords? - 13 -
2.2. Why is AdWords Important to me? . - 13 -
2.3. How do I start an AdWords Account? . - 14 -
2.4. Where can I find AdWords Help? - 14 -

3. Keyword Research. - 16 -
3.1. What are Keywords? - 16 -
3.2. Finding Good Keywords - 17 -

4. Keyword Matching Options. - 26 -
4.1. Exact Match . - 26 -
4.2. Phrase Match - 26 -
4.3. Broad Match. - 26 -
4.4. Negative Match - 27 -

5. Keyword Research. - 28 -
5.1. Finding Negative Keywords - 28 -

6. Using the New AdWords Tool - 31 -
6.1. Finding the Tool. - 31 -
6.2. Working with Many Views - 32 -
6.3. Finding Keywords - 33 -
6.4. Mining the Tool for Keywords - 33 -
6.5. Spidering Your Webpage. - 39 -
AdWords Keyword Research Genie
6.6. Spidering Your Website. - 43 -
6.7. A Note About the Two Main Views - 46 -
6.7.1. Keyword Variations . - 46 -
6.7.2. Site-Related Keywords - 47 -
6.8. Save Your Work. - 47 -
6.9. Importing Your work . - 50 -

7. Advanced Uses of the Keyword Tool - 52 -
7.1. Keywords Only - 52 -
7.2. Keyword Popularity. - 54 -
7.2.1. Sorting by Advertiser Competition - 56 -
7.2.2. Sorting by Search Volume . - 58 -
7.3. Cost and ad position estimates . - 63 -
7.3.1. Sorting by Estimated Avg. CPC - 66 -
7.3.2. Estimated Ad Position - 67 -
7.4. Estimating Traffic - 70 -
7.5. Overview of all the Keyword Tool Views. - 72 -
7.6. Conclusion . - 73 -

8. Appendix - 75 -
8.1. Marketing Glossary - 75 -

Simply Fill out the form and we’ll email you instructions on receiving your free copy.

You will be able to access your copy of Keyword Genie immediately.