• How To: How To Research An Unknown Online Retailer

  When someone outside of the marketing community posts how to check if a site is real, it’s worth noting as this is what the sophisticated populace may check when unsure about a website. It’s worth a quick read to see if your business meets these criteria.

  (tags: retailer+research)

• PPC Blog » Google Changing Trademark Policy In The UK

  This is a pretty big change to how Google handles trademarks in Ireland and the UK. Trademarks will now be handled the same way US ones are.

  (tags: trademarks)

• Split Testing Local Search

  How to use GA with call tracking to split test info.

  (tags: local+marketing, split+testing)

• Mobile Opportunity: Announcing a new survey of iPhone users

  The article and link (to PDF) is the best information to date on iPhone usage, behaviour, features, and satisfaction.

  (tags: mobile, iPhone)

My newest article at Search Engine Land was published Monday which is a look into a legal case about an advertiser suing another advertiser directly without going through the typical Google exception process. It then goes on to look at ways the industry needs to think about copyright usage. Read it here.

There’s also an interesting interesting discussion going on at Sphinn over SemCompare.com a ratings and review site for SEM agencies that’s run by Search Marketing Standard. Definitely a topic that’s worthy of some attention.

• Live Blogging A Webinar: Website Optimizer - What Should I Test? | semvironment

  Nice write-up on the website optimizer webinar.

  (tags: websiteoptimizer, web+analytics)

• Blogs - The New York Review of Books

  Fun, good article on ‘what is a blog’ and the ‘blog writing style’.

  (tags: blogging)