SEO is often called ‘Free Traffic’ that occurs within the ‘Free Results’ of a page. However, ‘free’ is quite a misnomer when you break down the requirements to SEO a site in any sort of competitive markets. There are multiple ways one pays for free traffic, here are just the top 10.

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Top 10 Ways One Pays For Free Traffic (i.e. SEO)

There is always a huge debate about which is better: Pay Per Click or Search Engine Optimization. To help fuel the fires, here’s the top 10 reasons PPC is better than SEO.

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Top 10 Reasons PPC is better than SEO

Show your ad when people are more likely to buy (eCommerce)
Show your ad when your office is actually open (for small businesses)

Generate new businesses only when you want more business

Stop wasting your internet marketing dollars by showing your ad 24/7. Is your businesses open 24/7? If yes, then by all means show your ad 24/7. However, are there times of the day or week when businesses is slower than normal? Are you a business with regular 9-6 hours, but late Thursday night and Friday afternoon the phone just stops ringing? There is a solution…

Time sensitive offers.

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Use Day Parting to Increase Your Business

Recently at Search Engine Strategies - San Jose, I was asked about AdWords dynamic parameters and how to insert information automatically into a link.

The Valuetrack information is here.

Upon visiting Google today, I realized that the login page is completely different. Then I took at look at the URL string: https://adwords.google.com/select/Login4 and it appears they are playing with at least four different login screens. Does Google need to increase their conversion rate for new visitors?

Technorati Tags: AdWords

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Google AdWords Split Testing Login Pages?

While AJAX seems to be a hit with the ‘Web 2.0′ community, other’s absolutely detest AJAX. AJAX can add additional features, interactivity, and ‘coolness’ to a page. However, with every new feature, there are also drawbacks, and the backlash against AJAX will grow for many until some simple problems are eliminated.

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AJAX is Alienating Many Web Surfers

One of the most requested features that advertisers have for Google AdWords is a view of actual conversion numbers next to the conversion rate. While one can do some quick math of multiplying conversion rate by clicks to arrive at a rough conversion number, it would be nice to see the actual number.

It is possible to see these numbers, it’s just a rather hidden feature. Continue Reading »
AdWords Shows Conversion Numbers in AdGroup View

There is a very nice write up about Danny Sullivan in the USA Today Newspaper. For those of you who don’t know Danny, he’s a man to know in the search engine marketing world. Next week begins Search Engine Strategies, which is one of his major projects, and one of the leading search engine conferences in the world (and where I’ll be all next week, and will also be speaking a few times).

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Danny in USA Today

I’m a big fan of Excel, and finally got around to testing the beta this morning.

The first thing I checked, how many rows it could handle.

Goodbye to the very limited 64k rows - the new excel is up to 1,048,576.

It’s a good day for Excel users.

Click to view a full screenshot