VisibilityGenie Becoming bgtheory.com

July 7, 2006

I receive three requests very regularly:

To blog much more often
To move the blog to an ‘eWhisper’ branded domain
To write more about my conference/public speaking past just posting the PowerPoint’s

Unfortunately, eWhisper.com is a parked domain page. I’ve written to the owner several times and have never received a response (and amazingly enough, that page ranks on Yahoo — Yahoo - PLEASE stop ranking parked pages). However, I do own bgtheory.com.

I can’t promise to write more - I’ll try - but of course, no promises. For those who missed it, I was on GoodROI’s Podcast GoodKarma yesterday. The archive should be up in the next few days here.

I’m 301ing the entire site later this week to the new domain. Based upon how your feed reader treats 301s, you might stay subscribed.

Of course, I’d prefer everyone to just change all their links to this blog and resubscribe here. I’m using Feedburner for the feed, and there seems to be an issue when you first visit the page in certain browsers. A simple f5 (refresh) of the page has always cleared it up for me - but still working to find out what the real issue is as it can’t just be me having this problem.

So, feel free to comment on the new blog, contact me directly, or just change your subscriptions.

I still need a logo and a new favicon. Ideas?

Enjoy.

Written by Brad Geddes aka eWhisper · Filed Under Blog | 7 Comments

eWhisper on GoodKarma Podcast

July 6, 2006

GoodKarma is one of my favorite podcasts. It’s geared towards those new to the internet marketing arena, however; the guest stars are often so good, even though it’s geared towards a newer audience, there is a lot of great information for those more familiar with the web landscape.

The show is hosted by GoodROI aka Greg Niland who does a good job of keeping the show light, funny, and still very informative.

Today, I had the pleasure of being the show’s guest. The talks ranged from PPC to the new Yahoo Features to just general fun chatter about the web in general.

When the show is archived, I’ll provide the link. Greg’s shows usually show up in iTunes about a week after they air, and on the WebmasterRadio.fm site a day or two after the show is completed.

Special Bonus: Here is the Yahoo Search Marketing eBook (the FREE one) I was recommending.

Written by Brad Geddes aka eWhisper · Filed Under Blog | 1 Comment

Yahoo Search Marketing’s New Features

July 6, 2006

Here’s a quick summary of what to expect from the new Yahoo Search Marketing capabilities. The US launch will occur in q3 of 06 with the first accounts being transitioned around August 15th. The international transition will occur in q1 of 07.

A full API with sandbox is available for Yahoo API users.

Account Organization

Master Accounts
- Individual Accounts (unlimited)
Campaigns (max 100)
Ad Groups (max 1000 per campaign)
Keywords (max 1000 per AdGroup)
- 50k-250k keywords per account
- Dynamic Keyword Insertion into titles or descriptions

Bidding

Will utilize a quality index
Placement will be based on CTR and Quality Index scoring
Quality index will be made up of many factors including, ad copy and keyword history
Quality index will be shown in the account similar to the current 1-5 rating (green bar) one currently sees.
Competitor bids will be shown (similar to the current system)
Composite quality index and keyword bid will not be displayed

Tools